Google Search To Favor Mobile-Friendly Websites

In 2015, the web will be browsed more by mobile browsers than desktop. What makes this even more important is that this information will adjust your site's ranking on Google. That trend will continue to grow, and you want your website to be a part of it.

Google has made it all but imperative for your site to utilize responsive web design. For years, we have been encouraging our clients to make their websites responsive. Responsive web design enables a website to look and function on small mobile devices just as well as they perform on big desktop monitors.

You might be surprised at the amount of website traffic that Google sends your way. It's a lot. Google is already reviewing your website for its mobile-friendliness, and mark it in their search results! A small moniker has started appearing alongside each search result that indicates whether that site is (or is not) mobile friendly.

Your Google Ranking Depends On It

Put plainly, Google will begin displaying mobile-friendly websites at higher rankings than those websites that are not mobile friendly. Google announced algorithm updates that will have a "significant impact" on mobile search results worldwide for mobile searchers. This means responsive web design is no longer an option--it's a critical update for your site.

Google has now provided a free test so you can see how mobile-friendly they believe your website is. They are also notifying site owners and asking them to fix mobile usability issues.

Provide a better experience to your website visitors by going responsive. It's the future of search engine positioning and connecting with your audience in the growing mobile world.