How to improve your website performance on search engines
Search engines drive an enormous amount of traffic around the internet, with Google garnering a the vast majority of online searches. The world of search engine optimization (SEO) is designed to help websites perform better on search engines. But for every solid SEO company, there are ten who will promise the world, but underperform.
Our philosophy centers around this central tenet:
SEARCH ENGINES WANT TO DELIVER RELEVENT RESULTS
Their entire business is based on your trust that when you search for "New York Hiking Trails", that they know which websites discuss the topic. Therefore, the very best SEO is making a website that is easy to read, quick to load and truly represents who you are and what you do.
Here are two recent examples.
INCREASING THE NUMBER OF INDEXED PAGES
Our flagship online store is la Terrine. Their website lists 10,000 products, each with its own web page. Prior to launching their new website, about 2800 of their pages were indexed by Google, meaning 7200 of them were not!
Building their new website, we took care to make sure the pages clearly delivered the details of each product. The result? Within one month of their new site launching, Google had increased the number of pages indexed to over 7700!
No special SEO that month. No pay per click campaign. Just an adjustment of their website to better deliver the information they already had.
INCREASING THE SEARCH QUERIES YOUR WEBSITE MATCHES
When we relaunched this website, we took care in its construction as well. We don't have 10,000 pages of course. So for us, the importance is seeing how many search queries will display our website as a potential match.
At the time of our new site launch, we had 110 impressions each day. This meant that 110 searches on Google displayed a link to our website. Within one month of launching our new website, that number jumped to 1000.
OTHER HELPFUL PRACTICES
There are many things that go into search engine performance. Solid HTML code. Providing and submitting a sitemap file. Inbound links. Social media presence. Regular content updates.
We can help your website perform better on search engines, by making sure your website simply performs better for your visitors. And yourself. Like watering a garden, a small amount of regular attention can go a long way in helping your website transform into a solid marketing tool for your business.